MTN Group has appointed Burak Akinci as Chief Executive Officer of Simfy, a super app referred to as ‘Ayoba’.
Akinci would be reported to the MTN Group Chief Digital and Fintech Officer, Serigne Dioum, and responsible for the super app, effective September 1, 2021, a statement released on the company’s website said.
The statement said Burak would join Africa’s mobile operator from Turkcell, where he was CEO of BiP, an instant messaging platform with millions of users across 192 countries.
Dioum said, “We are thrilled that an executive of Burak’s calibre is joining us.
“His appointment accelerates our work to build the largest and most valuable platforms as we target greater digital and financial inclusion across the continent.”
Reacting to the appointment, Akinci said, “I feel honoured and very excited to join the MTN family and Ayoba.”