Cinemas have traditionally enjoyed a period of screening exclusivity, known as the theatrical release window. .But the pandemic has pushed films to streaming services, with warner bros moving their 2021 catalogue online. Netflix chief, Greg Peters, said the pandemic has shown “consumers want” simultaneous releases,” BBC reported.
He told a virtual session at morgan stanley’s technology, media & telecom conference that “consumer choice” should dominate decisions.
“We’ve been supporting simultaneous release for a long time, and maybe shorter theatrical windows. So I would say we’re enthusiastic to see a shift in enabling more and more of that”, also noted that “at the end of the day, it’s hard to buck that trend for too long, and I think that that’s eventually where things go,” he said.
The covid-19 pandemic continues to have a huge impact on the cinema industry, with theatres worldwide remaining largely closed for the past year.
Many blockbusters, including the latest james bond instalment no time to die, marvel’s black widow and top gun 2, are on hold.
In october, cineworld announced the temporary closure of its uk cinemas, putting 5,500 jobs at risk. The firm blamed the delays to big-budget films.