The National Film Video & Censors Board (NFVCB) has announced plans to pass a non-smoking law in Nollywood movies.
This was revealed by the NFVCB Executive Director, Adedayo Thomas during an entertainment industry stakeholder’s roundtable, on Saturday, in Lagos state.
Adedayo said “The board’s latest move follows increased concerns about growing evidence linking the entertainment industry with the increasing use of tobacco and its impact on public health, a concern mutually shared by the Federal ministry of information and culture.
“Stakeholders observed that smoking in movies and the entertainment sector is a pathway to young people embracing smoking.
“The tobacco industry uses a sophisticated marketing mix to promote smoking on set and in the entertainment sector.
“Entertainment stakeholders are deliberately targeted by the tobacco industry either through financial inducement, misinformation, and other subtle approaches to further glamoriSe smoking in the entertainment sector.”
Adedayo further stated that the board will improve awareness among film stakeholders as it moves to enforce the non-classification of Nollywood movies depicting the use of tobacco.